Month: February 2024

  • Bad fundraising often works, but that’s still no excuse

    As someone who cares about fundraising, you may have noticed something: There’s a lot of truly terrible fundraising out there: Sloppy, vague, full-of-itself, donor-blind fundraising. It persists because it works. If it didn’t, there’d be much less of it. And bad fundraising works because of a curious truth: Bad fundraising works because of good donors.…

  • 3 must-haves for fundraising stories

    Most fundraisers know that telling stories is an important part of successful fundraising. But telling a story isn’t a magic ticket to great results. Many fundraising stories completely fail to improve results. When your story doesn’t work, the reasons are usually one or more of these: Your story has to be relevant to your donor.…

  • Small fundraising that doesn’t work, big fundraising that does

    Two kinds of ads, from The Monday Morning Memo, at Porcupi and Rhinoceri: A weak ad is a bloated little porcupine. It attempts to make too many points, and none of them very powerfully. A powerful ad is a charging rhinoceros. [It] drives a single point through one side of your house and out the…

  • Top 5 blog posts of the month

    Here’s what your colleagues around the world are reading … the 5 most-read Future Fundraising Now blog posts in the month of January: Things no fundraiser will ever say on their deathbed Fundraising is not “asking” Jerry Cianciolo: the secret hero behind the secret heroes Why is clear writing so hard? 9 ways to keep…