7 ways to maximize DAF giving

Donor Advised Funds are still growing. DAF donors may still be a small percentage of all your donors, but they are an important group with a high potential of supporting your work now and well into the future.

Here are some great ways to handle these donors will, at How to Engage and Retain DAF Donors on Nonprofit Pro:

  1. Get Personal. Know who your DAF donors are and make sure they know you know them. While you shouldn’t send them tax receipts, you should shower them with every other kind of thanking and reporting back possible. They need it (and will respond to it) just as all donors do.

  2. Be Consistent. Just as with “normal” donors, the way to keep DAF donors is to keep in touch with them. They should get a regular diet of appeals, newsletters, and thank-yous. If they don’t, they’ll soon forget you.

  3. Show Trustworthiness. DAF donors are often even more likely to care about reporting back and transparency. Make sure you’re telling them what their giving does.

  4. Discover Trends. Pay close attention to your DAF donors. If you see behavioral patterns, respond to them. It might be worthwhile to have special campaigns for this group.

  5. Recognize Donors. Recognize them for what they’re doing.

  6. Create Community. DAF donors are great candidates for getting more connected with your organization as volunteers, advocates, board members, and other ways. Connect with them and show them ways to get involved.

  7. Streamline Processes. Make it easy — for them and for you. Make sure you have a quality DAF widget on your website. Make it easy for them to do things like making recurring DAF donations. And make sure your internal systems can handle these donations.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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