Month: March 2024

  • How to be relevant and meaningful to every donor

    When you think about asking donors to give, which of these frameworks are you working from: The donor’s generosity is one of the tools we use to do our good work. OR We are one of the tools the donor uses to do her good work. If it’s the first, fundraising will always be an…

  • What you can learn from the most hated fundraising TV spot

    If you look up the famous Sarah McLachlan ASPCA TV spot, you could easily come to the conclusion that it is an utter failure. Because everyone hates it so much! Like a thread on Reddit that starts: “These ads are so damn depressing and long that I loath these ads! I am a huge dog…

  • What to do when donors complain

    Donors complain. For all kinds of reasons. They’re human. Every fundraising program generates complaints. The more successful the program, the more complaints. That’s the very nature of motivating people: When you make a strong case for a gift, you risk annoying people. Urgency, need, and emotion — all key to successful fundraising — can make…

  • Grammar Day: One grammar rule for fundraising

    Today is National Grammar Day, so here’s a little grammar help for your fundraising: Professor Jeff’s Fundraising Grammar Syllogism In fundraising… It’s better to sound friendly and colloquial than pedantic. It’s also better to be correct than incorrect. Therefore, if you find yourself with a passage that’s forcing you to choose between friendly and correct,…