How to improve your donor’s giving experience [PODCAST]

Your donor gets nothing in return for her donation. Nothing but your communications.

Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible.

That’s how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor.

Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors’ hearts and minds with reasons to keep on giving.

From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on December 2, 2015. Listen here:

(If you don’t see the audio player below, click here to listen.)


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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