How to spend more to make more in fundraising

This might be one of the most effective direct-mail fundraising envelopes ever created.

USPS priority mail envelopes

It will get opened! (And it’ll get there quickly.)

This is the US Postal Service version. Many other countries have an equivalent.

Here in the US, you buy the envelope from the Post Office. It costs around $10. The price includes postage.

Here’s the thing: A DM pack that costs $10 on top of whatever it costs to print the contents is a terrible investment — for mailing to most donors. Response rate will go through the roof. But it won’t overcome the high cost.

Except when it’s mailed to donors you know are likely to give larger gifts. That is, donors who have given larger gifts already.

For donors above a certain level (which is likely higher than $250 or $500) that initial cost of over $10 apiece is completely reasonable. A smart investment. You’ll get that amazing response rate, coupled with the high average gift. A real winner for your organization.

There are a lot of ways to spend more to get more with the right donors. Using an amazing envelope it probably the easiest and most effective way.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.