We’re taking a look at one of the most destructive forces in all of fundraising: The need we all have to make ourselves the audience for our messages. Call it Fundraising From Yourself — or FFY.
It’s the quick and sure path to failure.
We’ll show you the three signs that FFY is happening in your organization and give you the tools for avoiding this common problem that costs nonprofit organizations millions of dollars every year.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on April 8, 2015. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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