A ten-week series on things you should know about fundraising.
This is fundraising: Ask, thank, report, repeat.
That’s pretty much all you need to know about fundraising. Fundraising is a relationship cycle: It starts with asking, but if that’s all you do, you won’t build a relationship — and you’ll get far fewer repeat donations.
Success comes from going through the cycle, over and over again. You can skip steps, but you’ll do better if you don’t.
And every time you go around the circle with a donor, that donor is more likely to do it again. And do it bigger.
Thanks to The Better Fundraising Company for this foundational way to think about what we’re doing.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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