Does your fundraising bore you? Here’s what to do

“I’m so tired of our fundraising!”

If you’ve had that thought, you are normal.

But if your conclusion to being tired of your fundraising is to change it up, you’re making a big mistake.

Seth Godin asks Boring to who?

It’s something fundraisers should be thinking about:

You’re not speaking up to entertain yourself. You’re here to teach the next group of people who need to hear from you. Empathy in communication requires you to repeat the stuff that works as you continue to explore the next layer of what might work even better.

Effective fundraising is repetitive. You say the same thing over and over and over. You keep saying it as long as donors keep responding.

I guarantee you will get bored of it!

Your donors are not paying anywhere near as much attention to your messages as you are.

We aren’t in this to entertain ourselves. We are here to change the world.