Whose fault is declining fundraising results?

Is generosity declining?

There’s some evidence that is is.

There are a number of possible causes, but in any case, this is bad news.

You can also find ample reasons for hope.

Maybe the more important question for any fundraiser is this: Is any part of possible decline of generosity my fault?

Seriously, you should be asking that. Start by reading this post on the Bloomerang Blog: Is The Generosity Decline Real? What To Do!

Please take note of this:

You may be complicit in the generosity decline if you’re not actively being generous with your donors. Part of your job is to help them find the meaning they seek. You may be complicit in the generosity decline if you aren’t including donor needs in your mission. The more you focus on helping, the more others will want to help you.

If you generous with your donors, if you believe part of your mission is to be helpful to them, you will not experience a generosity decline.