How much fundraising is too much? How much is too little? There’s no single right answer to these questions, but we can help you move toward what’s best for your organization.
If you increase your number of appeals, you will see more net revenue, and improved donor retention. Really! Embrace this truth, and throw off your limited-revenue shackles. It works.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on September 11, 2013. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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