I’ve recently been through a stretch where I wrote more fundraising copy at a faster clip than usual. I started to notice some patterns in my first drafts. Here are some of my common ones, by no means a complete list, but the ones that grabbed my attention:
- Too many details in stories. When you write a story, you’re typically working from your own (or someone else’s) interview notes, a transcript, or an audio or video recording. Typically these sources are rich in details. Rich, powerful stories that move people to action have a lot of details. But not too many. Common writing advice is: Kill your darlings — get rid of those parts you especially like. That’s good advice, especially in your storytelling.
- Things in parentheses that don’t belong in parentheses. Oh man. Almost every other sentence in my first draft is or includes parentheses. I’m not sure why I do this; maybe I’m not confident it belongs and so I downplay it. Most of these can be removed — either the parenthesis marks or the entire content of the parenthesis. And with little or no additional revision.
- Paragraphs all the same length. We try to avoid copy that’s a gray wall of type by writing short paragraphs. What we might not realize is that a page that’s entirely three-line paragraphs is also a gray wall of type. I always include to have a step in my writing where I join some paragraphs, cut apart others, and edit stuff out that I don’t really need.
- Bone-headed spelling errors. I’m a former English teacher, but I’m not a great speller. I use the wrong there/their/they’re. I know the difference; I just type the wrong one sometimes. I recently used the word sore when I meant soar. You can imagine how that changed the meaning of a sentence. Ouch.
What should I do about these errors?
Just one thing: Fix them. Eventually. Before I send them out.
That’s all. I don’t need some kind of re-programming or punishment.
Because getting things wrong in your first draft is normal. It’s inevitable. In a way, it’s even good, because it means you have a first draft that you can make better.
You probably make mistakes like these too. Don’t beat yourself up. Let it be.
Just make sure you fix them before you publish.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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