Are you getting too much fundraising revenue? Do you need fewer donors to support your work? Here’s how you can help solve that problem:
- Write and design for your coworkers (or yourself).
- Change the subject between your acquisition and cultivation messages.
- Educate your donors.
- Develop your website differently from your offline messages.
- Have sloppy donor data.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on May 14, 2014. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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