8 ways to improve your donation pages

You are probably losing a lot of donations from people who clicked onto your landing (donation) pages, then left without completing them. Most donations pages could be better, and here’s help from the Hubspot Marketing Blog, at 8 Must-Have Tips for Writing Landing Page Copy That Converts:

1. Spend time writing a killer headline. These are the most important words on the page. Make it big, strong, and clear.
2. Use [donor] testimonials. Nobody persuades would-be donors like donors.
3. Emphasize the benefits — not the project. People don’t give to fund your projects or your organization. They give to make something good happen.
4. Keep your writing simple. Simple sentence structure. Easy reading level. No jargon.
5. Write like a human. Avoid technical words. Use contractions. Be colloquial. Trying to sound “important” doesn’t work. It makes people turn away.
6. Use numbers and get specific. The more specific you can be, the the better.
7. Ask for readers to take action. Don’t make vague, abstract statements. Keep it about the action the donor can take.
8. A/B test your copy. (If you can!) Test different headlines and subheads, call-to-action copy, and benefits to learn the most important things.