3 easy ways to increase donation size

Want to improve your fundraising revenue? Boost average gift by a few dollars. It really adds up.

Here are some simple, cost-free ways to encourage people to give just a bit more, from the Masterworks Blog, at 3 Behavioral Science Hacks That Lead to Bigger Gifts:

1. Increase the Amount of the Lowest Ask. When we see numbers, those numbers become “anchors” — we gravitate toward them. So whatever the lowest amount in a fundraising ask is … it’s an anchor, pulling people toward it. Try increasing it.
2. Reverse the Order of the Ask Array. Why do we always put suggested amounts in order, lowest to highest? Well, it’s logical. But it’s not always best. Try reversing the order. That sometimes boosts average gift. (In my experience, not always. But it’s worth trying.)
3. Make the Biggest Ask Really Big. Speaking of anchors, how about adding a number that pulls the mind WAY up? Try adding it your normal gift array and extra amount — one that’s a lot higher than they others. Like ten times more than the previous top number. You don’t often get donations of that amount, but it usually increases overall average.