Many organizations believe that their uniqueness is the main reason donors will choose them for their charitable giving. That’s a revenue-crushing mistake.
Successful fundraising starts where the donor is — not in the organization’s uniqueness — and makes a clear, simple case.
“I’m looking for an organization to support that’s completely unique,” said no donor, ever.
Your uniqueness is important. But it can drag down your fundraising if you over-focus on it.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on May 6, 2015. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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