Charitable giving is an emotional act.
That’s why the best fundraisers are emotionally intelligent. It’s the best tool in a fundraiser’s toolkit.
Here are three pieces of emotional intelligence that can boost fundraising from MarketSmart, at Why Your Fundraising Appeals Fall Flat (and How Emotional Intelligence Can Fix Them):
- Visualizing the reader as a person, not a prospect.
- Speaking to their values and experiences — not your internal goals.
- Tapping into emotions like hope, anger, love, or loss with honesty and care.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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