Type 2 Board governance, or Micromanagosis [Nonprofit Diseases]

Nonprofit Diseases

People who serve on nonprofit boards are great. They’re doing more than their share of making the world a better place.

But…

Most members of nonprofit boards are not fundraising professionals. There’s nothing wrong with that. But things can go sideways when they board members confuse “governance” with “micromanaging” and don’t have fundraising knowledge to make their managing useful.

Most common symptoms of Type 2 board governance:

  • “Let’s have more events to raise funds.”
  • “Let’s get a huge donation from Oprah.”
  • “Let’s save money by going all digital with our fundraising.”
  • “My nephew has a branding agency — he’ll rebrand us for low cost.”

Things that may seem smart — if you don’t know any better. Which most professionals do.

Boards work best when they lead, not when they manage. Or when they bring specific professional knowledge — legal, accounting, etc.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.