Donor Advised Funds may be more important than you think.
That’s the conclusion of a new study by Chariot, DAF Fundraising Report (downloadable, registration required).
Here are some of the findings:
- DAFs increased individual giving. After a donor gives to an organization via a DAF, the median increase in annual giving goes up 100%. Find out which of your donors has DAFs and cultivate them.
- DAFs are used at all donor levels. 69% of DAF gifts are under $1,000. 55% are under $500. 41% are under $250. 14% are under $100. This is not a population of mega-donors. Remind donors across the spectrum that they can give via DAFs.
- DAF donors are loyal. Average DAF donor retention is 13% higher than that of non-DAF donors.
- DAFs remain the fastest-growing giving vehicle in philanthropy. Invest in your DAF strategy.
- DAF giving is becoming increasingly more significant for smaller nonprofits. From 2020 to 2024, DAF giving increased by 10% for large organizations — but by 143% for smaller organizations. Don’t be intimidated by DAFs. You too can make the most of them.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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