Everyone knows that direct-response testing is the path to the truth in fundraising. There’s just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don’t have the budget to pay for testing.
Here are three ways to learn the right things to do when you can’t test:
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on March 11, 2014. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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