What story does your fundraising tell? Is it Bad News — the problem and brokenness that you want your donors to help you change? Or is it Good News — the promise of what can happen when your donor steps up and gives.
Or maybe there’s a third, more perfect, way.
We’ll show you that way, the approach to fundraising that avoids the revenue killing errors of either good news or bad news fundraising.
From the archives of the now-defunct podcast Fundraising Is Beautiful. This episode first aired on July 15, 2015. Listen here:
(If you don’t see the audio player below, click here to listen.)
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.