2 things that will make you the best fundraiser you can be

No kidding, fundraising is difficult.

Your best work sometimes just doesn’t work.

Putting in a lot of time doesn’t necessarily lead to success.

It’s odd, counter-intuitive, and confusing.

And conditions are changing fast.

But you still love it. You want to succeed. You want your career to result in the world getting just a bit better.

I’m going to show you two things you really need to do to thrive in this weird profession. Not tactics, but ways to build yourself up.

1. Learn

As you know, there’s a steep learning curve to fundraising. The best way to climb up that curve is to find ways to learn: Read books. Go to conferences. Read blogs. Take online courses. There are a lot of those these days!

Not all of those online courses are equally good, so find a source of trustworthy, knowledge-based courses. They can make all the difference by taking much of the guesswork out of fundraising.

Want to know where you can find a trove of some of the best online training in the business? At The Fundraisingology Lab by Moceanic.

This membership has more than 30 on-demand courses and workshops at your fingertips. All qualifying for CFRE continuing education credits. Here are just a few of them, ranging from basic to advanced:

  • Irresistible Communications for Great Nonprofits
  • Fundraising For Arts and Culture
  • Donor Love Made Practical
  • 7 Steps To Creating Record-Smashing Direct Mail
  • Your Complete Roadmap to Raising Money with Bequests
  • The Digital Fundraising Course
  • Making Money With Your Donor Newsletter
  • How to Write Your Best Ever Donation Thank You Letter Every Time

These courses are taught by the fundraising gurus you already know: Julie Cooper, Sean Triner, John Lepp, Lisa Sargent, Tom Ahern, Erica Waasdorp, Rhea Wong, and more. You’ll find me there too.

It’s ready for you to drink in when you Join The Fundraisingology Lab.

2. Find community

It might surprise you, but finding a community of like-minded professionals is even more important than learning the basics.

Community takes you beyond just learning. It’s how you make it real. It’s where you’ll find your “cheering section.” It’s where you find shoulders to cry on. It’s where you can get super-targeted fundraising advice from people in situations just like you!

People join The Fundraisingology Lab for the content. But they stay — and rave about — the community. You should see the supportive, fun, creative stuff that’s going on there. After you join, you’ll wonder how you managed without it!

This is proof that we are better together.

Enrollment in The Fundraisingology Lab is open NOW.

But only for a few more days.

And it will stay closed for months. With you on the outside, not moving forward as you want to, maybe facing unexpected challenges alone.

Yo owe it to yourself, your career, and your cause to check it out. Click here for details. There’s nothing forcing you to join, but you really should see what it’s all about.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.