Here’s just the sign-off from a thank-you letter from an organization I donate to. I wanted to show you a small extra step the ED took to make it just a little more than a typical thank you.
It’s signed by hand. Yay!
But the real magic is the note — just two words — handwritten next to it.
It says “Merry Christmas” in Greek. (This ED has reason to believe I’m able to read that.)
It probably took less than a minute to add that to the thank-you letter. For all I know, he did that on all the letters he signed.
But it sure feels special. I feel seen. Acknowledged. Included.
What’s the dollar value of doing that? I don’t know, but I’m willing to bet it’s not small.
Look for ways to connect with your donors, especially when you’re thanking them.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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