Today’s best fundraising envelope

In today’s mail:

Several interesting things to point out about this envelope:

• You can’t see it in this scan, but the stock has a texture: vertical “ribs” that you can see and feel. This helps it stand out. But … on the same day, there are two other envelopes (neither is fundraising), both the same size (#10) with the same type of stock. It could be an odd coincidence, but it probably tells us that this textured stock is working these days. And it may be on the verge of being so common that it loses its edge.
• The sender is Feeding America. They are not identified in any way on the envelope, front or back.
• The stuff on the left: It looks like pin-feed holes and a perforation. But it’s printed on there. Strange. But attention-getting.

The piece is probably donor acquisition, but I’m a deeply lapsed (very deeply lapsed) donor, so it could be a reactivation effort.

I rate this envelope a winner. It leans completely on mystery: Unusual stock, no teaser or sender ID, weird element printed on it. That’s smart. It’s hard to ignore. (If anyone knows how it has done, I’d love to hear from you!)

It might be something you can adapt and “steal smart.”