I really like this envelope that showed up in my mail:
It has a lot going on, but there’s one thing I especially want to point out.
See those two “handwritten” lines at the lower left? “Find your glasses.
Sit down. Read immediately.”
If you’re under 40, that probably seems like nonsense to you.
For most donors, it’s one of the most sensible things you could imagine.
Go in your imagination to your mother, grandmother or any older person in your life. Think about how they read stuff:
They look for their glasses, because they can hardly read without them.
Then they find a place to sit. Because they’re not going to read anything beyond an outer envelope while standing up.
Know your donors!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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