Author: Jeff Brooks

  • 9 ways to write better subject lines

    The subject line is the most important part of an email. It’s typically seen by your recipients in their inboxes alongside dozens of other subject lines. They are highly likely to delete it without a second thought. Here, from the NextAfter Blog, are some guidelines for getting your emails noticed — which gives them a…

  • Why they give

    It can be hard to remember why donors donate. It’s hard because their reasons are usually simpler and more internal than our reasons for valuing our cause. That’s why so much fundraising misses the mark. Because it basically says, “You should donate to this for these reasons” — backed up by facts, statistics, and high-flown…

  • 4 ways direct-response fundraising might break down

    Is your fundraising program going where you need it to go? It might not be. Here’s a look at how things can go wrong from Mike Duerksen on LinkedIn:

  • How the generation gap is killing your fundraising

    One of the main challenges in creating inclusive fundraising is the generation gap. Fundraising professionals are overwhelmingly under 40. Donors are overwhelmingly over 60. You don’t have to be an expert to know that communicating with people 20+ years older (or younger) can be a challenge. Here are some key differences younger professionals should keep…

  • When the donor doesn’t say “yes” — or “no” 

    I used to focus on the non-response rate of direct mail. It was depressing. Because a 10% response rate — which is good in most contexts — is also a 90% non-response rate! I was kind of a pain about it to my colleagues. “Sure 10% said ‘yes.’ But darn it, 90% said ’NO’! We…

  • How to improve your donor’s giving experience [PODCAST]

    Your donor gets nothing in return for her donation. Nothing but your communications. Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible. That’s how you cross the gap from a donation being a random, one-time event to building a…

  • 8 ways to get your fundraising metrics wrong

    Fundraising is at least half a numbers game. At least, if you want to succeed in a non-random way. But you have to look at the right numbers in the right ways.  Here’s some help from Fundraising Report Card, at Avoid These 8 Common Fundraising Metric Analysis Pitfalls to Make Better Nonprofit Management Decisions:

  • Inclusive communications success stories

    Want to know what can happen to your fundraising when you make it more inclusive? Good things. In my experience, revenue jumps 30% to 50% — and sometimes quite a lot more. I give a wide range because improvements in readability are rarely the only improvements being made. And the amount of change varies a…

  • Do AI images work in fundraising?

    The right photo can really boost the power of a fundraising message. But photos pose some ethical and logistical challenges. AI-generated images seem to be solutions to some of those challenges: (The main downside of AI images is that they often look weird. But we should assume this factor will continue to grow less over…

  • Top 5 posts of the month

    What your colleagues are reading: the 5 most-read Future Fundraising Now blog posts in the last month: Looking for some really good (and specific) advice for your fundraising? Book a FREE consultation with Sean Triner of Moceanic. Sean knows his stuff, and can help you find your way forward.