Category: Digital
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Giving Tuesday is on a Thursday this year
If you’re feeling guilty that you aren’t doing something to raise money for Giving Tuesday this year, don’t. It raises a lot for some orgs. And nationwide, it gets bigger every year. But Giving Tuesday doesn’t work for everybody. Some of us shouldn’t touch it with a three-meter pole. Some reasons not to do Giving…
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6 mistakes that might be making your website less effective
From the ENGAGE blog, at Is Your Nonprofit Making These 6 Website Mistakes? If you are making these errors, you are losing revenue and engagement:
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How a tiny change in a Facebook ad doubled donations
Here’s an eye-opening test from NextAfter: Will Testing Different CTAs in Facebook Ad Copy to Increase Donor Conversions. A Bible distribution agency in Canada ran a set of Facebook ads, with an interesting test: The ad consisted of several paragraphs of text, with a one-minute video at the bottom. The test was the wording of…
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No excuse for deception in email fundraising
I get a lot of political fundraising email. A lot. Dozens of similar messages every day from a bewildering variety of Democratic-leaning organizations. So many that it’s not possible to keep track. I used to open them and pay close attention, because they were from sophisticated email fundraisers who were running tests all the time.…
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Online fundraising benchmark report shows mixed picture
What’s going on in online fundraising? Here’s a view, from the M+R Benchmarks for 2025 (free download; registration required). It’s a look at what happened in 2024, as seen by a =healthy range of organizations who are raising funds online. Some highlights: There’s a whole lot more in the report. Includes a lovely selection of…
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8 ways to improve your donation pages
You are probably losing a lot of donations from people who clicked onto your landing (donation) pages, then left without completing them. Most donations pages could be better, and here’s help from the Hubspot Marketing Blog, at 8 Must-Have Tips for Writing Landing Page Copy That Converts:
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How self-centered brands make nonprofit websites weak
Sometimes, your website reveals things about your organization that you might not have intended. Like: Hey donor, we are not very interested in you. But we think you should be very interested in us! That’s common, though I doubt it’s ever the intended message. Let me show you how it happens by describing a very…
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6 ways to excite donors to open your emails
What really makes email fundraising a heavy lift is how hard it is to get peoples’ attention. Your message is just a subject line in a long list of subject lines in an overcrowded inbox. Here’s help, from the NextAfter Blog: How to Write Fundraising Email Subject Lines Your Donors Will Open (And Click). All…
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Fundraising lessons from political subject lines
If you’ve ever made a political donation, your email inbox soon fills up with political fundraising. They seem to indiscriminately share or sell names. It’s annoying sometimes, but it’s also educational. Just the subject lines tell us something. Most of these political emailers are highly sophisticated groups with large lists and constant testing. Political and…