Category: Digital

  • 9 ways to write better subject lines

    The subject line is the most important part of an email. It’s typically seen by your recipients in their inboxes alongside dozens of other subject lines. They are highly likely to delete it without a second thought. Here, from the NextAfter Blog, are some guidelines for getting your emails noticed — which gives them a…

  • 9 tested ways to raise more money online

    As email becomes more and more important as a way to raise funds, we’re learning many of the ground rules that work best. And it’s often just as counterintuitive as direct mail. Here’s a useful guide from NextAfter: Email Fundraising: A Quick Reference Guide for Crafting Emails that Lead to More Revenue (downloadable PDF, registration…

  • 20 ways to improve your emails

    Here’s a useful checklist for email fundraisers, from the Hubspot Marketing Blog: 20 Email Best Practices That Actually Drive Results. It’s aimed at commercial emailers, but most of the hints work for fundraising too. Don’t purchase contact lists. It’s basically paying to be labeled a spammer. Avoid using ‘No-Reply’ in the sender’s email address. Let…

  • 10 things to make your fundraising email stronger

    From the Hubspot Marketing Blog, How to Write a Marketing Email: 10 Tips for Writing Strong Email Copy: Subject Line: Use actionable language. Make it about doing something. Subject Line: Personalize when possible. This increases open rates, click-throughs, and response. Subject Line: Prioritize clarity, and only then think about “catchiness.” If it’s clever but unclear,…

  • Should you ask donors to cover processing fees for their donations?

    Asking donors to cover credit card processing fees (usually 2% to 3% of the donation) is often marketed as a clever way to squeeze a little more revenue from your online donors. Does it work? Not in this experiment reported by NextAfter: How introducing “donor fees” impacts conversion. The test was very simple. A landing…

  • 6 ways to fix your nonprofit website

    You’ve got a great looking website with tons of excellent content. You’re getting lots of visitors to the site. But not many donations. What’s wrong? It’s your conversion rate — the percentage of visitors who end up taking action. Here are some of the common problems that hurt conversion rate — and cost you revenue,…

  • What should fundraising emails be like?

    You might be surprised what works to raise funds online. In short: Simpler is more effective. Here are three tests from NextAfter that just might make you want to rethink how you do online fundraising: Test #1: Simple and personal How a radical redesign of an email appeal and donation page affected donor conversion rate.…

  • 5 things plain-text email does a better job of raising funds

    The first few times I saw this, it shocked me: Extra-plain, low-design emails seem to do better than others. The plainer, the better. It seems wrong that in a medium that easily and routinely includes visuals, sound, video, and all kinds of interactivity … a message that basically looks like a piece of paper pulled…

  • 20 ways to make your donation page a lot more effective

    A lot of online donations don’t happen because donation pages get in the way of the donor’s intention to give. Here’s a super-helpful post that can keep that from happening to your donors, from the Bloomerang Blog, at 20 Best Practices to Optimize Your Nonprofit Donation Page: Choose the right online fundraising platform. Make sure…

  • Here’s an amazing solution for languishing nonprofit e-newsletters

    It’s been a puzzle ever since email became a viable way to communicate with donors: There’s something wrong with e-newsletters. Usually the lowest open rates of email types. All the other numbers low too. Which is odd, because print newsletters do very, very well for most who do them right — that is, make them…