Category: Digital

  • 5 things plain-text email does a better job of raising funds

    The first few times I saw this, it shocked me: Extra-plain, low-design emails seem to do better than others. The plainer, the better. It seems wrong that in a medium that easily and routinely includes visuals, sound, video, and all kinds of interactivity … a message that basically looks like a piece of paper pulled…

  • 20 ways to make your donation page a lot more effective

    A lot of online donations don’t happen because donation pages get in the way of the donor’s intention to give. Here’s a super-helpful post that can keep that from happening to your donors, from the Bloomerang Blog, at 20 Best Practices to Optimize Your Nonprofit Donation Page: Choose the right online fundraising platform. Make sure…

  • Here’s an amazing solution for languishing nonprofit e-newsletters

    It’s been a puzzle ever since email became a viable way to communicate with donors: There’s something wrong with e-newsletters. Usually the lowest open rates of email types. All the other numbers low too. Which is odd, because print newsletters do very, very well for most who do them right — that is, make them…

  • 5 signs you’re telling your donors to go away

    A large majority of first-time donors will never give a second time. You went to all that trouble and expense to bring them on board — for nothing. This is one of the central forms of disfunction in fundraising. It’s a factor we should constantly work on. Here’s a post from Wired Impact focusing on…

  • An easy email welcome series that will help you keep your donors

    The quickest way to lose a new donor is to go silent on them after they give. The best way to cement the new relationship is to have a plan for what follows a donation. Here’s an easy 5-part email welcome series for online donors, from the Impact Communications Blog, at Don’t Follow Donations with…

  • 11 ways to get more online donations

    “Conversion” is digital-marketing-speak for “getting people to take the action you want them to take.” Commercial sales people think about this all the time. So should we. The Hubspot Marketing Blog has some great hints at 11 Conversion Copywriting Tips that Grew Our Revenue by 240%: Write like a boss. That is, with confidence. Directly…

  • Badmouthing your donor to their face?

    View from my email inbox: On the left is the sender name. On the right, the subject line. It’s from a political fundraiser. Apparently they hope I’ll leap to my own defense by opening their message to tell them, “Yes, I recycle!” Strong open rate? Maybe. The right way to connect with someone who hope…

  • 11 things you can do to improve fundraising emails

    Your donors’ email inboxes are crowded. You need every possible advantage to get their attention and action. Here are some tactics you can put to work from the Content Marketing Institute, at Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read: [Use brackets] in the subject line. Brackets have been shown…

  • 6 steps to make your giving pages work

    How many online donations are lost because giving pages don’t do the job? Too many! Here’s a great post on making that page work, from Donor Search, at 6 pro tips for a great giving page (with lots of examples): Remove or limit navigation. If someone is on a giving page, they are at least…

  • 9 ways to make your email fundraising work better

    This is the time of year when email shines in fundraising. Between the many holidays, Giving Tuesday and the final week of the year, this is when email works best. Here are some powerful email tips from NextAfter, at 9 Proven Steps to Write a Better Year-End Fundraising Email Appeal: Send your year-end fundraising email…