Category: Donor Psychology

  • What you can learn from the most hated fundraising TV spot

    If you look up the famous Sarah McLachlan ASPCA TV spot, you could easily come to the conclusion that it is an utter failure. Because everyone hates it so much! Like a thread on Reddit that starts: “These ads are so damn depressing and long that I loath these ads! I am a huge dog…

  • Donors love to rescue struggling nonprofits

    A lot of us have had a tough year this year. Fundraising results have dropped from their pandemic highs. Inflation was hitting many donors. Two big wars have pulled donors away from giving as much to some causes. Giving is down for many organization. Badly down for some. If that’s you, do your donors know?…

  • How to connect with donors by asking

    Some fundraisers would have you believe you’re doing your donors a big favor by “leaving them alone.” By going silent on them. By not giving them opportunities to give. The Veritus Group Blog begs to differ, at Not Asking = Less Love: Showering your donor with love ultimately means challenging your donor to make a…

  • Educating is not fundraising … so what is?

    Educating is not fundraising. This is a hard truth for many of us, because we know a lot more about our cause, the problems we tackle, and the ways we approach our work. It’s natural to assume that if we can deposit some of the knowledge into donors’ minds, they’ll be more likely to give.…

  • Why are your donors interested in the wrong things?

    In the early morning hours of a late-winter day in 1990, two men dressed as police officers got into an art museum. They tied up the two guards on duty in the basement and proceeded to grab 13 pieces of art, most notably two Rembrandts and a Vermeer. They left with their loot and were…

  • 2 of the magic words of fundraising

    Here’s an easy formula for making your fundraising more relevant to donors. It’s just two words: So That, from the Linked in newsletter, Fundraising Friday. Here’s an example from the article: Before We serve orphaned children in southern Malawi by providing education, residential care, family reunification, and vocational training. It’s a listing of program activities.…

  • 4 words you should never use in fundraising

    The need never ends. It’s a common trope in fundraising. It’s based on the assumption that people are motivated to give when they understand that a problem is big and/or intractable. Bad assumption. In fact, statements like that are reasons not to donate. The Better Fundraising Blog points out the problem, at The Need Never…

  • Fundraising: Do positive or negative messages work better?

    Some fundraisers insist that effective fundraising must put “negative” information in front of donors — that is, a problem for them to help solve. Others say we should inspire donors to action by showing them positive change that they can become part of by giving. Which is right? The Boomerang Blog suggests positive/negative is the…

  • Why fundraising is all about the heart

    What causes donors to donate? Once you have an answer to that question, you are on your way to effective fundraising. Here’s a good look at that from the Veritus Group Blog, at Let Your Heart Show: … start with the premise that major gifts are not about money, taxes, power or standing. Instead, it…

  • What your donors want from you

    We know what we want from donors. It’s funding to power our organization and change the world. There’s no such thing as a free lunch. If you want the funding, you need to give something in return. But what? Here are some great thoughts from the Veritus Group Blog, at Four Things That All Donors…