Category: Fundraising

  • How not to be an exclusionary nonprofit

    What would you think of a nonprofit that put its services at the top of a sleek, cool-looking spiral staircase? Or a charity that had a sign on their door that said “Masters Degree or higher ONLY”? Or one that required an eye test, and excluded anyone who failed it. Of course, you’d think anyone…

  • 7 ways to maximize DAF giving

    Donor Advised Funds are still growing. DAF donors may still be a small percentage of all your donors, but they are an important group with a high potential of supporting your work now and well into the future. Here are some great ways to handle these donors will, at How to Engage and Retain DAF…

  • How to be relevant and meaningful to every donor

    When you think about asking donors to give, which of these frameworks are you working from: The donor’s generosity is one of the tools we use to do our good work. OR We are one of the tools the donor uses to do her good work. If it’s the first, fundraising will always be an…

  • What to do when donors complain

    Donors complain. For all kinds of reasons. They’re human. Every fundraising program generates complaints. The more successful the program, the more complaints. That’s the very nature of motivating people: When you make a strong case for a gift, you risk annoying people. Urgency, need, and emotion — all key to successful fundraising — can make…

  • Grammar Day: One grammar rule for fundraising Fundraising

    Today is National Grammar Day, so here’s a little grammar help for your fundraising: Professor Jeff’s Fundraising Grammar Syllogism In fundraising… It’s better to sound friendly and colloquial than pedantic. It’s also better to be correct than incorrect. Therefore, if you find yourself with a passage that’s forcing you to choose between friendly and correct,…

  • How to raise funds with “soft” and “hard” asks

    You’ve probably heard of “hard asks” and “soft asks” in fundraising. Maybe you’ve wondered what’s the difference? And how should we use them in fundraising? A hard ask is clear, even forceful, about what you want the donor to do, and directive about how you want the donor to do it: Directly addresses the donor…

  • 4 reasons direct mail is still going strong

    You probably have a board member or other authority confidently telling you that direct mail is a huge waste of money and you should abandon it ASAP. Not yet. Direct mail isn’t the powerhouse it used to be, but it still works. Here are some of the reasons why, from the Top Nonprofits blog, at…

  • You need 2 gifts from every donor

    Every time you try to raise funds from donors, you have to ask for two different gifts: Their attention. Their money. If you don’t get their attention, you won’t get their money. It’s considerably more difficult to get their attention. Fundraising is not just the art of persuading people to give money. It’s also the…

  • How online video can help you raise a lot LESS money

    Videos online can be a powerful communication tool. They can also subvert your attempts to raise funds, as reported on LinkedIn by NextAfter at this post. The learning: [Videos on your landing page] 𝐜𝐚𝐧 𝐨𝐛𝐥𝐢𝐭𝐞𝐫𝐚𝐭𝐞 your donation page conversion rate. The experiment was this: The control landing page had at the top a short video…

  • 2 reasons acknowledging donations within 48 hours is a BIG DEAL

    Thanking donors for their donations is one of the “secret weapons” of effective fundraising. Why does it matter. The Bloomerang Blog shows us two significant reasons at Do All Donors Need A Thank You Within 48 Hours?: Saying thank you establishes trust. Nothing says “Your gift doesn’t matter” like an acknowledgement that takes weeks or…