How to Turn Your Words into Money

Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with — and master — if they’re going to succeed.

Until now. How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like …

  • Specifically how to ask.
  • How to use rhyme to make your message more memorable and persuasive.
  • How to tell stories that motivate donors to give.
  • How to meet donors’ emotional needs.
  • Whether you should use guilt as a motivator.

Whether you’re working on your very first fundraising writing assignment or you’re a seasoned veteran … whether you want it for yourself or need to show someone else how the pros write fundraising — or both — this is a book you’ve appreciate.

Whether you’re working on your very first fundraising writing assignment or you’re a seasoned veteran … whether you want it for yourself or need to show someone else how the pros write fundraising — or both — this is a book you’ve appreciate.

From the very first page, I started underlining. By the time I finished, every page looked like a road map of New Jersey. Every page is a lesson you can put to use. Whether you’re writing a direct mail piece, a grant application, or a case statement – this book is written as if it were meant just for you.

— The late Jerold Panas, author of the classic book Asking

Available from the publisher as in ebook format.

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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