Category: Marketing Revolution

  • The secret weapon that can turbocharge your fundraising

    Here’s a recent post from Seth Godin that I almost passed by: Instead of outthinking the competition… Instead of outthinking the competition it’s worth trying to outlove them. That may seem like one of those unanswerable platitudes that sounds meaningful but has little practical application. That’s what I thought about it at first. Then I…

  • We-are-awesome fundraising

    From Marketoonist, 5 types of social media strategies: Look familiar? This lesson applies not only to social media, but all forms of marketing. You are going nowhere if the core of your message is We are awesome. You’ll raise serious funds if the core of your message is You are awesome.

  • How skimping on your donors can make you lose your shirt

    Great thought at Damn, I Wish I’d Thought of That: How long are your shirt tails? Good shirts have nice long tails. They stay tucked in that way. But a shirt company could save a lot of money by shortening the tails on its shirts by a few inches. After all, just a tiny bit…

  • Best-brand nonprofits act like real people

    From trendwatching.com, an interesting prediction for 2012: Consumers will gravitate to brand that “behave more humanly, including showing their flaws.” In other words, brand that are Flawsome: … in 2012 consumers won’t expect brands to be flawless; they will even embrace brands that are FLAWSOME, and at large (or at least somewhat) human. Brands that…

  • How your donors are talking about you

    There’s an interesting infographic at The WOMMA Word and how word-of-mouth information about commercial brands spreads and is used: The Word and the World of Customers. 9 out of 10 conversations about brands happen offline 66% of these conversations are mostly positive 8% are mostly negative Average online review is 4.3 (out of 5) 55%…

  • Are you interested in your donors?

    Have you noticed how some of the companies you do business seem interested in you, and others don’t? The difference is quite simple: Those companies that seem interested almost always are interested. Those that don’t seem interested don’t give a rip about you beyond the revenue you represent. MarketingProfs Daily Fix Blog takes a look…

  • Create good experiences for your donors

    According to the Customer Experience Matters blog, customer experience matters. Okay, that makes it sound about as un-newsworthy as possible. But really, this is interesting stuff at New Report: The Customer Experience-Loyalty Connection. The report looked at a number of customer experience factors in 12 industries, from airlines to wireless carriers, and found that better…

  • Give the money back to donors

    Here’s a cool idea from the NTEN Blog: Say “No” to Money (to Make Money). Goes like this: Set an ambitious but not unachievable target, and vow to your donors that unless you hit that target in the allotted time, you will return all the money raised so far. Every single cent…. By opting into…

  • The easy path to fundraising success that hardly anyone takes

    Tom Ahern has an excellent client that wants to succeed. That’s the best kind. As Tom says, I have this lovely client. This client doesn’t balk at letting Tom write to the donors about the donors: … I’ve been exploring the limits of donor-centricity, writing full-body flattery baths. And the results are in…. a 75%…

  • Don’t “target” donors — be their target

    Do you “target” your donors? The Make Marketing History blog proposes that’s the wrong way to think, at: Why Targetting Is The Wrong Marketing Mindset. Good point: Targetting just oozes all the wrong connotations: the passive customer, the picking off of individuals as they stray into your corporate cross-hairs, not to mention the assumption that…