Tag: advertising

  • Why “clever” fundraising doesn’t work

    Let’s take a look at two headlines: One “clever,” the other intelligent. Clever headline This headline is for an ad that ran in publications in India after a deadly cyclone. It’s from an Indian relief organization raising funds within India. Like so many clever headlines, it takes an indirect approach to its subject. It doesn’t…

  • Fundraising lesson from the most annoying ad ever

    If you’ve ever looked at your own fundraising at inwardly shuddered at how unattractive it is, congratulations! You may have a winner on your hands. There’s a strong inverse correlation between the likability of a message and its effectiveness. Read this recent article in Forbes: Is The Most Annoying Super Bowl Ad Ever Also The…

  • Great ideas from advertising greats

    From Copyblogger, 13 Damn Good Ideas from 13 Dead Copywriters. Here are some of them that apply well to fundraising: Show your product in use – Victor Schwab Open like a Reader’s Digest article – John Caples Tap into one overwhelming desire – Eugene Schwartz Make the advertiser the character – Maxwell Sackheim Develop a…

  • Stupid but harmless assault on graffiti

    No nonprofit organizations were harmed in the production of these Stupid Nonprofit Ads. It’s a step in the right direction. The lack of harm isn’t because of a lack of stupidity. It’s because the organization the ads are for, Americans for Grammar doesn’t actually exist. Inept marketing for a non-existent organization? Sounds pretty Zen to…

  • How to win an award and not dirty your hands with revenue

    There’s a great post at Direct Creative Blog, 6 secrets for winning pointy plastic creative advertising awards, that helps explain a lot about why stupid nonprofit ads are the way they are. To win a spiffy lucite ad-industry award, just follow these steps: Start with a “concept.” Start with a pun, an obscure cultural reference,…

  • What makes a Stupid Nonprofit Ad stupid?

    A popular ongoing series on this blog, Stupid Nonprofit Ads, tends to generate a lot of controversy. More then one commentator has correctly pointed out that I don’t have response data on these ads, and quite properly asked how I can label them “stupid” when I don’t know whether or not they actually worked. If…

  • Print ad unplugs a flood of nonprofit stupidity

    Leave it to an ad agency to make sure nobody knows what you’re talking about, even when you’re talking about something everybody knows about. You only need look at the agency’s homepage to see that abstract, incompetent messaging was inevitable for this project. The winner they came up with is a nearly full-page newspaper print…

  • Plea for creativity uncovers the empty heart of advertising

    In case you need a reminder why you should never work with ad agencies, here’s one from Adrants, a blog that showcases work from the advertising industry: New Ideas Are Few and far Between in the Advertising Business. It’s a plea for more creativity and originality in ads. And that’s fine. But the reasons for…

  • Words: you have what it takes to motivate people to action

    I thought I was going to go a whole year without mentioning Super Bowl ads. No luck. Because an amazing ad for Google came up: Or watch it here on YouTube. The Neuromarketing blog noted at The Power of Text that the Google ad, which is made up of typed words (and some well-done sound-design)…

  • Stupid nonprofit marketing in the mall

    In a swanky office in Madrid: Ad Guy 1: We face an amazing challenge. Nobody in the history of the world has ever been asked to get people to give away their money for free! Are we up to the challenge? Ad Guy 2: What are we asking them to give it to? Ad Guy…