Tag: boomers

  • Bye! Boomer donors are now in decline

    We knew it had to happen, but it’s shocking nevertheless: Boomers have hit their peak. It’s all downhill from now. In 2019, the youngest Boomers entered their prime donor years — they turned 55. In 2019, the 55-to-85 population of the US was made up of 79% Boomers (born 1946-1964) and 21% Silent Generation (born…

  • Why the smart fundraisers are so focused on Boomers

    To hear some people talk about it, you’d think that Boomers are now shuffling en masse out of this mortal life and being replaced by fresh new Millennials. (In this scenario, the 65 million people of Generation X seem to have gone missing.) If you’re buying this demographic version of the Brooklyn Bridge, your fundraising…

  • $8 trillion up for grabs by fundraisers — including you?

    Think about that: An eight, followed by 12 zeroes. It’s nearly half of the US national debt. That’s how much US Boomers are going to give to charity over the next 20 years, according to a recent study (Giving in Retirement: America’s Longevity Bonus, reported by The Chronicle of Philanthropy at Baby Boomers Poised to…

  • How to connect with the army of Boomers who want to change the world

    Boomers now range in age from 51 to 69. They are pouring into the donor demographic, become more critical to fundraisers every day. What does that mean for us? The Engage:Boomers blog says it means we’d better start telling Boomers more stories if we want to motivate them to action: Do You Have A Story…

  • Generation X is coming: What fundraisers need to know

    Here’s a milestone worth noting: The youngest Boomers are now 50. They’re turning 51 this year. That also means the leading edge of Generation X is turning 50. This is important for fundraisers. All Boomers will soon be in their donor years, which I define as 55 and up. And Gen X is about to…

  • Boomers: the young donors you should be worried about

    Once again, a self-appointed millennial tells us how we’re doing everything wrong, this time using the valuable space of The Agitator: ‘Millennial’ Rants. Don’t pay too much attention to any self-appointed spokesperson (of any age) who wants to tell you everything you’re doing wrong and thus failing to reach his generation. The typical spokesperson message…

  • How to connect with older donors

    How do you connect with Boomers differently from younger donors? There are some key differences that may surprise you. This excellent post from the Engage:Boomers blog outlines some of the cognitive differences between Boomers and younger generations: 6 Ways to Effectively Communicate With People In The Fall & Winter Of Life: Baby Boomers’ (50 to…

  • What you must do to connect with Boomer donors

    Every day more Baby Boomers flood into the pool of your potential donors. You cannot afford to ignore them — to communicate with them the way you have been with the older generation. Here are some guidelines on connecting with Boomers from the Engage:Boomers blog: The Do’s And Don’ts Of Connecting. They’re intended for commercial…

  • Boomers are turning into their parents

    A funny thing is happening to Baby Boomers as they age: They’re turning into their parents. They now range in age from 50 to 68. They are flooding into the ranks of donors and prospective donors. As they age, they’re experiencing the same set of life stages and challenges that every generation in human history…

  • When will the future start?

    As far as fundraisers are concerned, the future began January 1, 2006. I realize the bogus coefficient of that statement is potentially high.  But that date is significant because it's the official beginning of the Boomer Generation.  That's the generation that habitually transforms everything it touches:  Pop culture, politics, family life, business … And, now…