Future Fundraising Now

Tag: copywriting

  • What great writer learned from a great copywriter

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    by

    Jeff Brooks
    in

    Here’s a great post at Copyblogger about what novelist Salman Rushdie learned while he was a ad copywriter working for the legendary David Ogilvy: What One of the World’s Great Novelists Learned About Writing from David Ogilvy. He learned a lot that can help a fundraising writer: Spend an inordinate amount of time on headlines.…

  • 7-step easy template for a successful fundraising letter

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    by

    Jeff Brooks
    in

    Here are your simple instructions for a direct-mail fundraising letter that will raise buckets of money for your nonprofit organization: Make a list of everything that’s cool and praise-worthy about your organization. Throw that list in the trash. Write down everything that’s cool and praise-worthy about your donors. Figure out exactly what you want your…