Tag: coronavirus

  • A glimpse of the fundraising picture in 2020 reveals some important truths

    Within the fundraising circles I move in, 2020 was the most amazing year ever. By a long-shot. Among my friends and clients, year-over-year fundraising revenue was up between 20% and 200%. And 2019 was a good year for most of them, so those weren’t rebound numbers. It was an unprecedented jump in revenue. More giving…

  • 7 ways to survive the difficult months ahead

    Here’s an important post by Ken Burnett on SOFII: Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? It’s a global overview of where we stand at this point in the pandemic. It ends with a powerful list of seven ways to survive and do well: Stay calm, think positively. It’s easy to…

  • How to serve donors in a pandemic

    Polls of nonprofits keep showing us that revenue is down — way down — as the pandemic wears on. Which keeps surprising me, because nearly every organization I’m working with has had a record-breaking fundraising year so far. What’s doing on? Two things: No fundraising events. All those events cancelled. Organizations that rely on them…

  • 5 ways to stay strong in hard times

    These are tough and scary times for many nonprofits. But not for all of them. Many are doing just fine. Some are doing great, even better than they’ve ever done. How can you make sure you are in the doing great category? Do these things: Have an urgent message. Is the need for your services…

  • How your fundraising might be telling donors NOT to give

    You’ve seen the facts like these: An American dies from COVID-19 every minute and a half. That’s the equivalent of 1,450 fully loaded airplanes crashing with no survivors. It’s as if the entire city of Akron, Ohio, had been wiped from the face of the earth. We could go on and on to bring out…

  • 10 ways to do smart fundraising in a pandemic

    Are you doing smart pandemic fundraising? Here are some hints from the Wild Apricot Blog at 10 Tips for Direct Mail Fundraising Success in the Time of COVID-19 and Beyond. You may notice that with the exception of #1, all of these things are things you should do all the time — not just during…

  • 6 ways you can succeed in fundraising in this time of change

    Fundraising is just weird right now. Organizations that connected with donors early in the pandemic had record-breaking results. Others shut down and are going broke. Now we seem to be transitioning to a new phase. Results are mixed — some fundraisers are still breaking records, while others are seeing results drop. It might get worse.…

  • What to do first when you face a financial crisis

    It’s simple and it’s scary. If you are facing a financial crisis, there are just two things you can do: Spend less. Make more. Of those two, spending less is usually a lot easier. But you need to think twice about how you approach the challenge of a financial crisis, according to the Bloomerang Blog,…

  • Hard times for fundraising? It’s largely up to YOU

    When the pandemic started, many nonprofits hunkered down and went silent on their donors. They said, This is a difficult, scary time, and we should not burden our donors with our fundraising. Not everyone though. Some organizations doubled down on fundraising, because the pandemic really created additional need — either because of lost revenue or…

  • Some important statistics about COVID-19 crisis donors

    Who’s responding to COVID-19 emergency appeals? Here’s some survey information from the 2020 Global Trends in Giving Survey, as reposted by the Nonprofit Tech for Good blog, at 10 Must-Know Stats About COVID-19 Donors: Demographics 68% of the COVID-19 donors were female, 31% male. This is a normal gender breakdown for donors. A little more…