Tag: demographics

  • Your donors seek significance — what that means to you

    Here’s something worth reading from the Engage:Boomers blog: Winning With Boomers Takes Heart. The key point: Typically, around age 50 we see a shift away from “success” and more towards “significance” as an underlying behavioral motivation…. [This] shift isn’t a generational thing, it’s a developmental thing. Reach age 50 and beyond, and one’s motivation for…

  • More about fundraising in 2020

    Here’s a question that’s been making the rounds: How will donors be different in 2020 and how will they be the same? I have some ideas: In 2020, the oldest Baby Boomers will be turning 74. For most organizations, this means Boomers will start dominating the file. But the older generation will still be well…