Tag: design

  • The power of simple, not-pretty design in fundraising

    Here’s an interesting test reported at ProActive Content: Are Your Fundraising Emails Over-Designed? The test compared three different versions of an email: A fairly typical, minimally designed email offering a free book in exchange for a donation of any amount. Used the same design, but added in deadline-driven copywriting to increase urgency. Altered the copy…

  • 7 things every fundraiser should know about design

    Design makes a difference. A well designed fundraising message does better than a poorly designed one. But what’s the difference between good and bad design? It’s probably not what’s taught in design school. In fact, beautiful, pleasing, impressive design — the kind that wins awards and gets you good grades in design school — is…

  • 10 things you should know about fundraising design

    There’s not enough advice about great graphic design for fundraising out there. That’s probably because the words you use have more impact than the way they look. But design matters a lot. The best words can be scuttled by inappropriate design. Here’s some help from Agents of Good, at Top 10 graphic design considerations for…

  • The secret to finding Waldo — and raising more money

    I have two great pieces of advice to pass along. I’ll give you the more important one first: Waldo is almost always in the upper right or lower left. You spend most of your time searching the upper left and lower right. That’s part of why he’s so hard to find. The second piece of…

  • The power of plain in fundraising

    How many times have you been told to create direct mail fundraising that’s “bold,” “colorful,” “noticeable”? There’s a good chance that’s the wrong approach, according to the Avalon blog, at Dispelling Myths: “Our Packages Should Be More Interesting”: … the data-driven truth is that popular and visually pleasing images, photos, color, gloss, and inserts do…

  • Designer or art school grad?

    Are you a designer or an art school grad? There’s an important difference. An art school grad has up-to-date design knowledge, a lot of ambition, and (one hopes) design talent. But an art school grad isn’t quite yet a designer, because they’re not yet fully formed. Or, to put a more positive spin on it,…

  • Design that doesn’t interfere with fundraising

    One of the most common self-inflicted injuries in fundraising is hard-to-read design. No matter how cool your design is, if it impedes readability, it is bad design. Here’s some design help from the Hilborn blog, drawing on readability guidelines from The Canadian Association of Optometrists: Make your materials clear for older donors. Please don’t think…

  • Design so people can read

    Here’s an excellent set of design principles from Direct Creative Blog: Design and legibility: 7 tips for high ad readership. The focus is on print (publication) ad design, but you’ll find these things useful any time you’re putting ink to paper with the intent of communicating clearly: Assist the left to right Eye Rhythm. (Using…