Tag: direct mail

Effective direct mail outer envelopes can be strange. Like this one from a political fundraiser: It’s rather brilliant. But really weird. Other than it is “from” Senator Charles Schumer, there is no information about who sent it. (It’s from the Senate Majority PAC, but you kind of have to dig around inside to discover that.)…

Direct mail is not dead. It’s a long way from it. In fact, for many organizations, it is still by far the most impactful channels for engaging donors. Why? Here are seven reasons from NonProfit PRO, at Why Direct Mail Is Still an Effective Channel for Nonprofits:

Not fundraising, but classic direct response mail. There’s a lot going on here, most of it meaning little or nothing. It looks “important,” and it stands out with all its empty bluster. I bet it does well, despite the ridiculous, scammy thing it’s selling: an employment regulations poster, the kind required to be posted at…

Yesterday we looked at the power of “boring” envelopes in direct mail fundraising. Boring is often the way to go. But here are two exceptions where you can beat boring almost every time: Emergencies When fundraising about an emergency that your donors already know about, a very literal and content-revealing teaser is usually the best…

When you create direct mail fundraising, the most important element is the carrier envelope. If it doesn’t get opened, it really doesn’t matter how brilliant everything inside might be. It’s game over. You should put a lot of creative energy into your envelopes. But that might not mean what you think it means… Because sometimes…