Tag: directmail

  • Direct mail still rules in fundraising — here’s why

    Despite fast growth several years in a row, online fundraising has not yet reached 10% of total fundraising dollars. Here are a few reasons why from the Washington Intelligence Bureau blog, at Why Snail Mail Works Best: Reliability. Mail has a much higher chance of making it into the donor’s hands than an email. Emotional.…

  • Here’s a powerful way to get your envelope noticed and opened

    After the call to action, the element of a direct mail piece that matters most for response is the outer envelope. If you want to move the needle in direct mail response, test changes to the envelope. Here’s something to consider when you’re thinking about that envelope: copy and design are not the only elements…

  • 99% failure in direct mail fundraising?

    When I first realized that being a fundraiser meant doing a lot more than writing fundraising copy, I started paying close attention to response data. One day, I thought I’d uncovered a major oversight in the way we looked at direct-mail response rates. As you know, with new donor direct-mail acquisition efforts, it’s often a…

  • Yet again: is direct mail dead?

    One of my favorite pointless questions is “Is direct mail dead?” I’m glad to find someone else who also thinks it’s a dumb question. Ken Burnett says the question is “fatuous and redundant” at Is direct mail finally dead? Ken’s take: At its heart direct mail fundraising is not about direct mail. It’s about one…