Tag: email

  • 9 ways to write better subject lines

    The subject line is the most important part of an email. It’s typically seen by your recipients in their inboxes alongside dozens of other subject lines. They are highly likely to delete it without a second thought. Here, from the NextAfter Blog, are some guidelines for getting your emails noticed — which gives them a…

  • That “Do Not Reply” email address is killing your fundraising

    If you’re sending emails to your donors that have a Do Not Reply return address, you are hurting yourself. They look something like this: no-reply@charity.org or donotreply@charity.org and they’re supposed to save time — the time you’d spend answering emails from your donors. That has to be just about the dumbest time-saver out there! But…

  • 3 boring ways to dramatically improve your email open rate

    Email is a difficult way to raise money. Open rates are low. Response rates are often microscopic. You can improve your chances by doing three rather unexciting things with every email you send, from How to Boost Your Email Open Rate on the Shortstack blog: Focus on the Subject Line First. The subject line has…

  • How to humanize your nonprofit emails

    Maybe you’ve noticed it in your inbox: A lot of commercial emails don’t seem human at all. Same with many of the messages from nonprofits. There may be times when the robotic touch is just what you need. But most of the time, you’ll do better if your email gives people the sense that a…

  • Unsubscribes aren’t worst thing: 4 ways they’re good for email fundraising

    Don’t you hate it how one of the things that can happen when you send emails to your donors is they unsubscribe? It feels like a slap in the face! But there’s more to it than the bad feeling you might get. The Emma Blog has some comfort for you on this topic, at Why…

  • Try crazy subject lines to get your emails opened

    Its hard to get your emails open. One thing worth trying: truly unusually subject lines, as described at My Emma: 3 risky tactics to try in your next email. Risky? Maybe. But how much more risky than getting the same old low open rates? Use a wacky subject line. (Don’t even try to be relevant.…

  • Five tests to make your fundraising emails smarter

    As this post at My Emma blog points out, The secret to email success isn’t luck. It’s knowledge. And knowledge comes from testing. Here are five very smart tests for your email program: Test your subject lines. Test your from name. (There’s no one right approach, so test various things.) Test your send times. Test…

  • When will email fundraising fade away?

    We’ve heard from more than one “expert” that email is a dying fundraising medium, being replaced by various fad-of-the-week social platforms. Which is silly. As the Emma Blog notes, email is not dying. Why email will never die: It’s personal, but not too personal. It’s cost-effective. It’s measurable. It just works. Email fundraising is so…

  • Your donors are trashing your emails; here’s what you can do

    Email is the mean streets of fundraising. Your messages are born cheap, live hard, and die fast. Here are some things you can do to improve your emails’ chances, from the Constant Contact blog, at 7 Design Mistakes That Make Readers Trash Your Emails: Forgetting to say hello Hard-to-read fonts (too small, not enough contrast,…

  • Spam: Not dead yet, but still crowding the good stuff

    Here’s some good news that’s not so great: Spam now makes up les than half of all the email sent! That’s as reported in Quartz at Spam has fallen to a 10-year low and is unlikely to make a comeback. The not-so-good part about this is how barely under half it is: 49.7% in June,…