Tag: email

  • How to get more people to open your emails

    It’s surprisingly difficult to get people to open your emails. And when they don’t open, they can’t do any of the other things you hope they’ll do. Here’s some help from the Constant Contact blog, at 5 Simple Strategies to Improve Your Email Open Rates: Invest in your subject line. (If it isn’t right, hardly…

  • Does your fundraising email have these common problems?

    It’s hard to make fundraising emails work. Even the big successes only work at all because the cost of sending them is so low. But are you doing everything you can to make your emails do that job? Here are some thoughts from the Email Marketing Tips blog, at Common Email Marketing Mistakes: Why Your…

  • Better subject lines for email fundraising

    Here’s a handy list from the Constant Contact blog of Improve Your Open Rates with These 12 Subject Line Tweaks: Cut it down. Shorter subject lines tend to get better open rates. (Test this, because there are many variable factor!) Take out anything spammy (exclamation points, overtly promotional language like “Buy now” or “Free”) Ask…

  • How to keep your nonprofit e-newsletter alive

    If your e-newsletter seems to be declining in effectiveness, you aren’t alone. Many (but not all) nonprofit email newsletters are driving less engagement and enticing fewer people to hand over their email for a newsletter subscription. The Emma Email blog has some hints that can help maximize your e-newsletter, rather than give up entirely, at…

  • This phony best practice for subject lines has to go

    by guest blogger George Crankovic You’re creating an e-appeal, and you reach the north face of the 30,000-foot mountain you must climb. You have to write the subject line. It has to stand out in the inbox, intrigue your donors, motivate them to act, and move them to click. Despite all this, many self-appointed experts…

  • How to make your email fundraising work better

    Disappointed with your email fundraising results? Maybe you’re making mistakes that suppress response by keeping your message from connecting with your donors. The M+R blog reveals Our All Time Favorite Terrible Marketing Email Mistakes – And How to Avoid Them: Relying on statistics for emotional impact Being, well, boring Getting real excited about how amazing…

  • How to make your email subscribers love your emails every time

    How often do you see a message in your mailbox from an organization you like — and think “Oh good! They’ve sent me another email!” Rarely? Never? But it’s possible. You could possibly having at least some of your email recipients actively waiting for your emails. Here are some hints for getting there, from the…

  • Get your nonprofit email newsletter right

    From the Duct Tape Marketing blog, 5 Steps to an Email Newsletter Your Customers Will Love (and share!): Go pro with your email newsletter. (Use a real email-sending service, not your own Outlook account.) It’s not about you. (Everything must be about the donor.) Make it scannable. (Short bits of copy, lots of entry-points, plenty…

  • Preheader text: another way to get your fundraising emails opened

    Are you paying attention to what recipients see in their email inbox? If you are, you’re thinking about the preheader text. It’s extra text that shows up in many email programs after the subject line, often in a smaller or lighter-colored font. Done right, it can improve open rates. Often, it’s some kind of meta-data…

  • Clickthrough boosters for fundraising emails

    From The Daily Egg blog, here are 12 Strategies to Boost Email Marketing Click Through Rates. These are aimed at commercial marketing, so make sure to bend these to your own donors and your offer: Numbered Lists Ask Questions (like “Can I get your opinion?”) Focus on [Donor] Interests Say It With Symbols (Unicode symbols…