Tag: envelopes

  • Weird lessons from a fundraising return envelope

    Take a look at a return envelope that recently came in the mail from Easter Seals. It’s a donor cultivation piece (likely for a lapsed donor) that features a full-size wall calendar for next year. But there are several interesting things about this lowly return envelope worth looking at: It’s a window return envelope. That’s…

  • The envelope has 2 sides — you can use both

    From commercial direct marketing, a lesson in envelope design. Here’s the front. Not too promising. They don’t even care who gets it, as long as they’re at this address. Yawn. I’m about to recycle it. But then I turn it over and see the back: Whoa! It suddenly got a lot more interesting! Who’d throw…