Tag: facebook

  • How to make Facebook ads work with your fundraising

    Finding and cultivating donors with Facebook ads just might work for you. But you have to know what you’re doing. Here’s a great post from the Hubspot Marketing Blog that can help: Facebook Advertising Advice: 10 Tips: Keep track of qualitative metrics. “Vanity metrics,” such as shares and likes, shouldn’t be what you’re after on…

  • The amazing secret to Facebook fundraising

    Raising funds on Facebook? Some people are making it work. If you want to see a Facebook fundraising winner, check out Soi Dog Foundation a dog rescue organization in Thailand. They’ve raised $8 million through Facebook. And an important part of their success: Going old school in this new medium. Sean Triner’s blog has the…

  • How to raise money with Facebook ads

    Getting a ton of people to like you on Facebook is an iffy activity; an almost guaranteed time- and money-waster. Super-targeted Facebook ads are not iffy. It’s a complex activity that I urge you to get professional help with. But it can be a very effective way to raise funds directly through Facebook or by…

  • Fake followers on Facebook: not harmless

    This should give everyone who thinks there’s gold in the Facebook hills a moment of pause. (Or watch it here on YouTube. If you’re on Facebook and you’ve been paying to get lots of likes, you could be killing your Facebook presence as a useful engagement tool. There are a lot of fake people on…

  • Why Facebook isn’t working for you

    Many (I’d say most) nonprofits that are working to engage with donors on Facebook wonder if it’s worth the trouble. I don’t know the answer to that. I can imagine a Facebook presence that deepens connections with large numbers of donors, leading to better fundraising. But I have a feeling that part of what would…