Tag: headlines

  • How to write headlines that pull reader in to your fundraising

    Excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing Let’s look at the ingredients of a good headline: News. Headlines should reveal something of interest, not merely label a situation. It could be news in the journalistic sense (Last Night’s Deep Freeze Sent Crowds of Homeless to Our…

  • How to attract more readers to your message

    Headlines are the thing. Write great headlines and everything else you write will get a lot more action. Here are 5 Ways to Become a Better Headline Writer from Kissmetrics: Know Your Audience Practice Follow Patterns (Headlines that start “How to” work for a reason. Look for common types and imitate those patterns.) Split Test…