Tag: marketing

  • Two steps to direct mail fundraising success

    If you want to get direct mail fundraising right, there are two things you especially must get right: The call to action, or offer Donors don’t give to themes or campaigns. They give to offers. If you don’t know exactly what you want your reader to do, you’re in trouble before you start. What particular…

  • How corporate-style nonprofit brands alienate donors

    Very important discussion of nonprofit branding over at queer ideas: Great logo, shame about the work. It’s a look at some research on donor attitudes in the UK by nfpSynergy. Among other findings, more than half of those surveyed called big charities “professional” but “wasteful.” Ouch. Of course, a few of them really are wasteful…

  • Five hints for better fundraising

    Here are five things that will help make your fundraising message from the For Impact blog, at What’s In A Message?: Be simple and don’t make me work to UNDERSTAND why your program is awesome. Repetition. Conviction. Show — don’t tell. Start with ME — not you. That last one? If you do nothing else,…

  • Good fundraising is a lot like creating fan clubs

    Here’s a useful distinction from the Make Marketing History blog: Fan Clubs Not Fanfares. Here are the differences: Fanfares feed the egos of creators and advertisers. Fan Clubs feed the needs of prospective and existing customers. Fanfares aim to create water cooler moments. Fan Clubs are the water cooler. Ask most marketers or ad people…