Tag: midlevel

  • What you need to know about midlevel donors

    Midlevel donors — those who give more than “typical” donors, but not enough to warrant one-to-one relationship based fundraising — have been called the “missing middle” because they often fall between the cracks of general donor and major donor fundraising — and end up getting little or no enhanced communication, and sometimes little or no…

  • A new and effective way to cultivate mid-level donors

    One of the most vexing challenges for many fundraisers is how to cultivate mid-level donors — those who are between the large population of general donors we cultivate by mass channels, and the top-level major donors we cultivate with major gift officers. Most organizations make one of these mistakes with their mid-level donors: They treat…