Tag: nptech

  • Tools to make your digital content inclusive (and effective)

    The good news: There are a ton of great tools that can help you make your digital content accessible and inclusive. The bad news: well-designed accessible content is still uncommon. Too many content creators just aren’t paying attention to this. That includes many nonprofits. Even those whose mission includes promoting accessibility! Here are some excellent…

  • 9 ways you might be chasing donors away from your donation pages

    Why do so many donors click through to your donation page and then not complete it? It’s largely problems with the page that drive them away. Here of the 9 Common Donation Page Mistakes (and Solutions!) from npENGAGE: Hidden Donation Forms Requiring Donors to Give Too Much Information Overfilling Your Donation Page Forgetting Security Certification…

  • Online giving a big deal … but not THAT big

    How big a deal is online charitable giving? Depends on how you look at it. The recently released Blackbaud Charitable Giving Report tells us that online giving increased 7.9% in 2016 over 2015. That’s not as fast as in previous years, but it’s still meaningful. Especially when you consider that overall giving grew about 1%…

  • How to improve your fundraising email year this year

    A lot of what makes email fundraising ineffective is common practices we shouldn’t be doing. The Constant Contact blog has some ideas for things to stop doing, at 7 Email Marketing Practices to Leave Behind in the New Year: Stop wingin’ it. (Have a plan for a full year. And follow it.) Quit sending inconsistently.…

  • 5 ways your donation pages might be keeping donations away

    Donation pages are often the weak link that kills online fundraising. Here are some helpful hints from John Haydon on things we often get wrong at this critical part of digital fundraising. 5 Donation Page Blunders That Kill Fundraising Response Rates: Your Donation Page Isn’t Mobile (A lot of people interact with their email on…

  • How to humanize your nonprofit emails

    Maybe you’ve noticed it in your inbox: A lot of commercial emails don’t seem human at all. Same with many of the messages from nonprofits. There may be times when the robotic touch is just what you need. But most of the time, you’ll do better if your email gives people the sense that a…

  • Unsubscribes aren’t worst thing: 4 ways they’re good for email fundraising

    Don’t you hate it how one of the things that can happen when you send emails to your donors is they unsubscribe? It feels like a slap in the face! But there’s more to it than the bad feeling you might get. The Emma Blog has some comfort for you on this topic, at Why…

  • What’s wrong (and right with nonprofit Twitter feeds?

    Why are so many nonprofit Twitter feeds a lesson in futility? Three reasons, I believe: The Twitter audience isn’t quite right for most donors. Twitter isn’t a healthy environment for heartfelt, compassionate emotions. (It’s much better for zingers, abuse, and panic.) Most nonprofits cluelessly do nothing but talk about themselves and their needs. They don’t…

  • 7 landing page words that might be chasing donors away

    It’s hard enough getting people to come to your landing page. It’s even harder getting them to “convert” — which in our case usually is making a donation. The WordStream blog has some pointers for words to avoid, at 7 Conversion-Sabotaging Words to Avoid at All Costs: Killer #1: “Submit” (On CTA buttons, this work…

  • The easy secret to stronger fundraising

    Here’s an easy way to improve results of your fundraising emails: Ask donors to do only one thing. As the Emma Blog put it at How Choice Paradox is killing your email click rates, Emails with a single call to action (rather than several) can increase sales a whopping 1617%. The choice paradox is this:…