Tag: offers

  • 4 more things that make a fundraising offer powerful

    A couple of weeks ago, I told you that the basics of a fundraising offer is these three things: Problem Solution Invitation Today I’m going to tell you a few more things to on that foundation: Cost As often as possible, connect the problem and its solution with the donor’s pocketbook. (It’s not always possible.)…

  • For stronger fundraising, try Maslow’s Funnel

    If you ever took a psychology class, you may remember Abraham Maslow’s hierarchy of needs. It looks like this: The “low” physical needs are at the bottom. The “high” emotional and spiritual needs above. I’m not going to argue with Dr. Maslow. But I do have a problem with the way his pyramid is often…

  • If you want donations, you have to ask for them

    The missing ingredient that causes more fundraising to fail than probably any other: It doesn’t actually ask people to donate. No matter how important your cause … no matter how strong your brand and visibility … no matter how connected your donors … If you don’t say Please donate, you’ll get fewer donations. You can’t…

  • The best way to state a fundraising offer

    Want to see a situation where a very small changing wording makes a meaningful difference in fundraising results? You’ll find it on the Better Fundraising Blog, at One Test, Three Lessons. Yes, the post has three very useful lessons. But I want to focus on one of them. You’ll have surf over there to see…

  • The simple, 3-part formula for fundraising that works

    We are embarking on a series of posts about what is probably the most important and impactful element of fundraising: The Offer. Advertisers often call it the “call to action.” Many fundraisers call it “the ask.” It’s the thing you want your donor to do. The thing you’re “selling.” It can be a seriously complex…