Tag: photography
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The most frustrating fundraising image of all time
Excerpted from my book, The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. You’ve probably seen photos much like it before. It’s commonly used in fundraising by urban rescue missions in the United States. It was discovered in the misty early years of direct-response fundraising. To those who have worked…
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4 no-nos and 5 must-dos for for great fundraising photos
The right photo can propel you to fundraising success. It can say more, more powerfully than the best-written copy ever could. But that same power can sink your fundraising. All that power — pushing in the wrong direction — can make sure your fundraising doesn’t work as it should. One of the most important ways…
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4 ways to pick more effective photos for fundraising
Yesterday we talked about looking beyond the over-simplified question of whether a photo is “happy” or “sad.” How do you go beyond oversimplified characteristics like that? You look at the photos in as many ways and as deeply as possible. Years ago, I interviewed someone who had received a support dog from an organization, and…
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What’s a bad photo for fundraising effectively?
Photos communicate a lot of information. That’s why they’re important in fundraising. A photo says more, and with more force, than even the best written copy. That’s why serious fundraisers should pay close attention to photos. (Here are a couple of recent posts on the topic you might want to check out: 2 photos, and…
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Fundraising photography: how to escape the curse of knowledge
Photos are important in fundraising. They can make (or break) any message. It’s worth spending a little time making sure you get them right. Here’s an example. Take a good look at this photo. Ask yourself what expression this child is making. What does he think or feel about whatever he’s looking at? If he…
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4 no-nos and 5 must-dos for for great fundraising photos
The right photo can propel you to fundraising success. It can say more, more powerfully than the best-written copy ever could. But that same power can sink your fundraising. All that power — pushing in the wrong direction — can make sure your fundraising doesn’t work as it should. One of the most important ways…