Tag: rhyme

  • Results may climb when you make it rhyme

    Here’s a copywriting technique that just might improve your fundraising results: Make your copy rhyme. According to a recent study reported at Neuromarketing (Save Time, Persuade with Rhyme!) says, “Statements that rhyme are more persuasive than the same statements without rhyme.” People remember and believe aphorisms like An apple a day keeps the doctor away…